Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the redux-framework domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114 Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6114 Warning: Cannot modify header information - headers already sent by (output started at /var/www/html/wp-includes/functions.php:6114) in /var/www/html/wp-includes/rest-api/class-wp-rest-server.php on line 1893 {"id":64,"date":"2018-12-08T11:20:30","date_gmt":"2018-12-08T11:20:30","guid":{"rendered":"http:\/\/192.168.1.226\/appino\/?p=64"},"modified":"2022-08-16T18:44:58","modified_gmt":"2022-08-16T16:44:58","slug":"armixer-business-3","status":"publish","type":"post","link":"https:\/\/armixer.com\/2018\/12\/08\/armixer-business-3\/","title":{"rendered":"How AR supports sustainability in marketing?"},"content":{"rendered":"

Sustainable development and environment protection has recently remained high on the list of everyone\u2019s agenda. Due to consumer pressure, companies try to limit unnecessary activities or make them environmentally friendly, especially when it comes to printed materials. The advertising industry is looking for alternative methods of promotion that will not contribute to increasing the carbon footprint. Fortunately there is an app that has been created to help entrepreneurs conduct sustainable marketing.<\/b><\/p>\n

What is sustainable advertising?<\/b><\/h2>\n

Sustainable advertising <\/b>is related to the carbon footprint and other negative effects  for the environment or society caused by production and distribution of advertising materials. It is not only business cards or advertising folders. These are any product catalogs, leaflets and postcards promoting the brand, usually added to each purchase. When we look at this issue on a global scale, these are significant amounts of prints that end up in the trash.<\/span><\/p>\n

In a study, marketers reported that they spend an average of 20% of their budget on printed materials. Moreover, they admitted that 25% of their marketing literature is never used. It means that part of the budget is simply wasted and does not bring the expected results. <\/span>Source.<\/span><\/a> It has been also estimated that poor budgeting of printed materials can cost a company up to 3% of total revenues! <\/span>source <\/span><\/a>If we add the all ecological costs that occur at every stage of such activities, the problem becomes huge.<\/span><\/p>\n

Do you run your business ecologically? You will have more customers!<\/b><\/h2>\n

Did you know that:<\/span><\/p>\n